i havent watched much pride but i keep hearing the hype that all the fighters in it are so much better than UFC fighters, then when crocop and jackson signed on ufc all my pride watching friends were hyping them up to pretty much instantly run in and take the titles, then they had their debut at a ppv and both had very…
Personally I think demos just increase the hype for a game, as long as it's a solid game. The only time marketing doesn't want a demo released is when the game isn't very solid and is resting on undeserved hyped. In these cases it's also common to have an embargo on the reviews to keep them riding high a bit longer.