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I think the cynical beauty of this fad is that it targets a very naive and young audience hooked to their phones, who think they know everything about the world yet have no idea that there are such things as contracts for freelance work, declaring revenue to the IRS, and IP rights. By making them believe that "they can get paid" through NFTs it just traps them into this ecosystem of online pseudo-communities, which really aren't anything more than speculative pyramid schemes.

This target demographic reminds me of some of the people who were willing to put hours into design/3d work for the Dota2 workshop, yet panicked or even gave up at the thought of having to call the IRS in person to request a tax ID number, even though the process took about 10 minutes and was completely free. Or the naive artists on Deviantart who are willing to do commission work for just a few dollars, without realizing that they are dragging themselves down.

In that context it makes a lot of sense for Cryptobros to go after these people for a quick cash grab. This group is a very easy target.