You could use vertex painting, thirding (tiling the middle of the texture, but having a unique top/bottom. Typically it's more like the 1/6 is unique the middle 4/6 tiles with itself, the bottom 1/6 is unique.), or multiple textures.
urban legend crysis(everything on high) runs actually faster on my workmashine than cod 4(everything on high) ... 6 compared to 4 fps, or something like that ;)