Finally, the day has come. At the Autodesk Investor Day, which took place October 1st, the company’s Senior Vice President and Industry Strategy & Marketing Andrew Anagnost revealed that the company will be transitioning to a new rental-based only model and will be removing the sale of perpetual software licenses in the next 12-24 months.
Anagnost stated that there are still 2.9 million non-subcribers that happen to purchase perpetual licenses on an infrequent basis because they can, and that this isn’t good for the company’s ecosystem, because there is a significant number of people working with non-current releases. According to Anagnost, the shift in business model is not only the right thing for the company’s business, but also the right thing for customers.
The move comes one year after Autodesk announced the discontinuation of the ability to purchase software upgrades for owners of perpetual licenses of previous versions of Autodesk software, and is in line with Adobe’s move last year of switching to a subscription-based only model.
A PDF with the slides from Andrew Anagnost’s presentation and the complete audio recording can be found on Autodesk’s website.
Source article: http://cgpress.org/archives/autodesk-to-go-subscription-based-only.html
The domino effect started by Adobe has already begun. Following up with their rental only model will be Maxon, The Foundry and Pixologic.
The next phase will be cloud-only rendering where the actual software lives on a datacluster run by specialized hardware unavailable to consumers and access is done remotely through HD streaming. Not only will you be able to use Maya on a mobile device or a 10 year old machine, but it also makes the whole setup impossible to crack. Previous versions going a few years back will be made available for free (like Adobe CS2) to give everyone a sample of what the company offers or at least, to keep students and hobbyists using their software.
That will be the day when opensource will be embraced like never before and Blender users will get the last laugh.