According to TexTools you just simply drag the .mzp into the viewport. I'm using Max 2010 x64 and this does not work, I get the cursor which means you can't do that, I don't know what it's called.
Win 7 is weird about that. You either have to run it not in admin mode or turn UAC off to get drag and drop installs to work. I recommend turning UAC off, it only exists to annoy people.
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And I run Max in Admin mode, and i'm the only user and the admin. Although Win7 is buggy with admin permissions.
I can also hear a dialogue constantly being displayed but can't see it, just hear the sound...
All i wanted to do is align a load of verts,
I had that issue from downloading it with Internet Explorer.