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"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it. I can get any retail buyer on the phone with you and get them to verify that there's not a single retail location in America where there's a PlayStation 3 on the shelf for sale. They've all been sold in a matter of minutes."
Hell yeah! Looks like I'm about to be $18,000 richer (every store in my area has at least 3 of 'em)
edit: OK, I read it again and it sounds like he's offering to buy it off of you for $1200, I'm pretty sure he's not going to honor this.
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Another way of seeing this is "We made a product, and you can't buy it!".
http://www.penny-arcade.com/comic
Rather asinine? Yes. Hilarious? More yes.