Nice, that was an interesting breakdown ! I knew about the loudness war but not about all the finer points brought up about studio recordings. Funny how it all comes down to things being fresh and original when made within constraints as opposed to using infinite computing power to just do the same thing over and over again.
I've personally been enjoying Chromeo a whole lot for years now. Of course they mix everything digitally and are highly technical (they even have a very interesting video dissecting one of their tracks) but a certain analog feel still seeps through, and apparently they manage to perform great live sets for a 2 men band.
First let me say this is a fantastic thread with a lot of in depth breakdowns and thoughts from many areas and for that I'm very grateful this discussion exists here.
There are many problems the with the entertainment industry as it stands now and I feel it's difficult and fuzzy to point to any one area and shout THERE"S THE PROBLEM! I'll attempt to share a few thoughts that are loosely connected with the hope of forming more coherent thoughts on the matter.
The "sameness" was a trend long before we got to AI, in fact I think it may be an inescapable principle of scaling in general. I saw a research study in the early 2010s that showed that if you take portraits of several groups of people from around the world and split them into different sets of images, then average the sets of images together the result is that each set produces roughly the same face no matter the widely ranging individual looks. I felt this hinted at a larger principle as it described what I was starting to see emerging in the games industry. Fast forward to 2024, While we have a very wide array of indie games, anything AAA has trended towards Pixar if it's stylized or towards hyper realism if it's something like COD. I think AI accelerated this 10x as that seems to be what it's good at. (accelerating what's already there) I really do feel like overall most things in production or recently reduced can be described as "soulless". My kids watched the Mario movie and all I could think was, this is fun but it has no soul. We're in a time of transition and the role of the artist won't end with us, but it will change radically. Many of the things going on today need to change, and I think we all feel it. I don't think all the lawsuits will stop the progress. If we look at the automotive factory workers from Detroit I think we can all see where this goes. We still have automotive factory workers, even at Tesla. But the job has changed drastically. I'm not sure I will like the new world but I'm genuinely not sure what to do about it.
I do think we will see small shops pop up with all human crafted material at a premium but that will be a very competitive market with only a few winners.
I don't get that comic. Does it predate the big explosion in AI image generators? Because if not, it doesn't really make sense when the AI it features has no relation to the actual ones.
The tool will be exclusive to Pocoyo and any licenses Animaj acquires or partners with, though they will release some tools to the public.
Sounds like a scam. These AI aren't content aware at all, let alone on the level you'd need to be to understand a storyboard and transfer that into actual 3D movement, especially filling in all the stages inbetween. Doesn't convince me when, without signing in, 90% of the comments are people who call themselves "angel investor" or "generative AI developer" or such. And I mean...If I wanted animation, I'd go for an animator.
There are many problems the with the entertainment industry as it stands
now and I feel it's difficult and fuzzy to point to any one area and
shout THERE"S THE PROBLEM!
It's simple. Financial clout has crapped all over the copyrights of creatives. It's that basic. No amount of legal spin smoke screens can justify what has been allowed to happen. Its flat out reprehensible theft on an industrial scale.
Thanks for posting that. I have to say this is a great use of AI. There's still a bit of AI jank happening on that face. Though it's much less uncanny than the early days of CGI characters and as they say "This is the worst it will ever be." I get the feeling that this AI tooling is moving in the direction of being locked away in abstraction for the vast majority of game developers with Nvidia and other big companies offering the masses a turn it on or off option when using it to develop a game. Maybe that's good, maybe that's bad and maybe I'm wrong. Just thinking out loud here.
Like shown in the "hyper realistic..." video, the ai character looks just different and less detailed, just look at the eyes and make-up. The other shown technologies are much more interesting imho.
Good or bad? "art engineer", what "he" will create next... 4k followers, person doing art for what idk 20 years 10 or less followers. winning, stealing seems to be winning here="your earth"..
wasn't looking for it, not promoting them at all quite the opposite, just showing that people don't seem to give a sh!t either way till it affects them.
The only "decent" usefulness i see for... this idea, for all aspects of employment is, C&C = when you want quick c&c and YOU make the adjustments not a script.. i will still not like it no matter what, especially when people make money off it, that is just a punch in the face to any creative with any employment.
Replies
I've personally been enjoying Chromeo a whole lot for years now. Of course they mix everything digitally and are highly technical (they even have a very interesting video dissecting one of their tracks) but a certain analog feel still seeps through, and apparently they manage to perform great live sets for a 2 men band.
(Never head This Masquerade, this is great
https://www.linkedin.com/posts/sixte-de-vauplane_ai-machinelearning-genai-activity-7262747642663776257-j2DY?utm_source=share&utm_medium=member_desktop
The tool will be exclusive to Pocoyo and any licenses Animaj acquires or partners with, though they will release some tools to the public.
There are many problems the with the entertainment industry as it stands now and I feel it's difficult and fuzzy to point to any one area and shout THERE"S THE PROBLEM! I'll attempt to share a few thoughts that are loosely connected with the hope of forming more coherent thoughts on the matter.
The "sameness" was a trend long before we got to AI, in fact I think it may be an inescapable principle of scaling in general. I saw a research study in the early 2010s that showed that if you take portraits of several groups of people from around the world and split them into different sets of images, then average the sets of images together the result is that each set produces roughly the same face no matter the widely ranging individual looks. I felt this hinted at a larger principle as it described what I was starting to see emerging in the games industry. Fast forward to 2024, While we have a very wide array of indie games, anything AAA has trended towards Pixar if it's stylized or towards hyper realism if it's something like COD. I think AI accelerated this 10x as that seems to be what it's good at. (accelerating what's already there) I really do feel like overall most things in production or recently reduced can be described as "soulless". My kids watched the Mario movie and all I could think was, this is fun but it has no soul. We're in a time of transition and the role of the artist won't end with us, but it will change radically. Many of the things going on today need to change, and I think we all feel it. I don't think all the lawsuits will stop the progress. If we look at the automotive factory workers from Detroit I think we can all see where this goes.
We still have automotive factory workers, even at Tesla. But the job has changed drastically. I'm not sure I will like the new world but I'm genuinely not sure what to do about it.
I do think we will see small shops pop up with all human crafted material at a premium but that will be a very competitive market with only a few winners.
Sounds like a scam. These AI aren't content aware at all, let alone on the level you'd need to be to understand a storyboard and transfer that into actual 3D movement, especially filling in all the stages inbetween. Doesn't convince me when, without signing in, 90% of the comments are people who call themselves "angel investor" or "generative AI developer" or such. And I mean...If I wanted animation, I'd go for an animator.
Thanks for posting that. I have to say this is a great use of AI. There's still a bit of AI jank happening on that face. Though it's much less uncanny than the early days of CGI characters and as they say "This is the worst it will ever be." I get the feeling that this AI tooling is moving in the direction of being locked away in abstraction for the vast majority of game developers with Nvidia and other big companies offering the masses a turn it on or off option when using it to develop a game. Maybe that's good, maybe that's bad and maybe I'm wrong. Just thinking out loud here.
The other shown technologies are much more interesting imho.