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How to create personal brand with complicated surname?

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So I've been wanting to make my own personal brand, create Instagram and ArtStation account for it, but the main problem I've been facing is how should I name it... I have a very complicated and hard to spell surname. My real name is okay I guess, except in wastern world it's pronounced differently (Cica, but it's pronounced TS-ee-TS-ah). 

What do you guys think, what should I do about my last name, do I make up something entirely new? And should I even change my first name because of different pronounciation? Will it make thins complicated in the future?


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