Peter Kojesta wrote a great article on Gamasutra about how to launch a new IP more effectively, and cheaper
There has been a lot of talk going around about how the industry needs to reinvent itself and for the most part its been pie in the sky theories and talk about burning pirates with hot pokers, none of it has really been all that useful or practical. Most of it calls on the big movers and shakers to drastically change their business model and most aren't going to do that, but what Peter talks about are pretty common sense methods coupled with some very practical things a company of any size can seize on.
"To understand this model, we must consider "Pilot Games", similar to "Pilot TV shows"; a proof of concept at final quality; released in order to gauge consumer interest. The idea is to release a series of smaller games via XBLA/PSN/STEAM and Facebook, in order to establish a baseline with your audience. Since development cost for these platforms is orders of magnitude less than developing for boxed retail, it's much easier to test your new IP."
Nice article Peter! Keep em' coming!
We're talking about here in our forums also: http://www.polycount.com/forum/showthread.php?t=81502