15 minutes till 30 minutes for a character with 2000 - 3000 poly´s using UVLayout. A day or 2 with just 3dsmax. UVlayout takes some time to learn as almost everything is controled via shortcuts but it´s worth the time- its sooo much faster and fun for once. You have symetry functions, straighten tools and lots of other…
Heh, I'd hate to see how you're UV-mapping a character in 3dsmax if it's taking a day or two. UVLayout isn't that much faster than Max if you have a good set of shortcuts setup in Max and maybe Chuggnut's tools if you want.