I'm a big fan of mood boards, ripomatics and the like. Being able to put together a bunch of images that show off the look and feel of a game (or movie or other creative product) in the preproduction stage, even if most of those images are taken from existing products, done by other artists etc., can be a quick and useful…
@Kevin : I see that you have made your decision, and I am glad that you took the time to ask for advice here. Just to drive the point across a little bit further : mood boards can be great ... but they are also extremely fast and easy to do, and at the end of the day they are by nature 100% derivative. What I am getting at…
I wouldn't do it, I don't know where it stands legally but I'd rather see concept art or some actual legitimate preproduction work in a kickstarter campaign. A moodboard is no better than a pinterest page, it is not even the beginnings of a real project I would expect to get off the ground...
It's too bad, because I do think mood boards are a great way to establish a general feeling for the project; and being able to show that to potential consumers/investors seems like it would be a great thing... I love looking at a good mood board. Though by the time something gets to kickstarter, the general feel of the…
Just to be clear, I'm not asking if it's a good idea to ONLY show artwork created by other people in a pitch. That would be a terrible idea. :) The question is if it's a bad idea to show ANY non-original work in a pitch. My hunch is that it's a bad idea, and you guy's feedback certainly confirms that hunch. Also, I wasn't…
Unless all the images are in the public domain, or you have permission from their creators, using such a mood board to promote a crowdfunding campaign is unambiguously illegal. Marketing still counts as commercial use.