You can use either, they're both realtime engines with PBR / SSR / etc. Toolbag is probably faster for showing off a single prop with a standard shader.
Can you confirm/deny if this is realtime and not a video playing on the PS3? The trailer doesn't say specifically, so could be a video, in which a Wii could do the same.
Just watched the demo. This looks even better than I expected! I'm sure you're crazy busy but a realtime narrated demo would be the icing on the cake. :)
I was working at that nottingham studio and its been shut down since xmas 2011 actually..i was working at realtime worlds on APB aswell.... MMOs are cursed...
I can't see the texture, and wtf is the pumpkin there for? Also doesn't look like its in a realtime engine. Your mesh was looking okay but it's unquestioningly bad at the moment.