PSP Graffiti

bearkub · Dec 2005

http://www.wired.com/news/culture/0,1284,69741,00.html

Pretty ballsy way to get your product sold, I must say.

CheapAlert · Dec 2005

That's almost as bad as the old IBM Love Peace and Linux campaign

Actually worse, since it sticks around

Mark Dygert · Dec 2005

Pretty ballsy way to get your product ignored. Most people I know that have a PSP are not "hipsters" who are into drug dealing and street tags. Maybe they want to spend all thier money trying to trick people into thinking its the next big "bling" but really I would like to see some games. Not more movies, not "trick" advertising, not "trendy" tv spots, GAMES! Good ones too...

My PSP has been gathering dust for 3 months. I finally got tired of using as a very large mem stick/mp3 player and shelved it until I see some good games.

hawken · Dec 2005

what an incredibly bad idea

Toomas · Dec 2005

If you read the article you will see that Sony pays the building owners. So its like a poster only that its painted on the wall and it generates hype (as demonstrated here) so it works.

hawken · Dec 2005

negative hype

like driver3 hype

even the ngage "gorilla advertising" was better than this.

Mark Dygert · Dec 2005

I really don't think it works when your target audience undermines your attempt to "be cool".

Justin Meisse · Dec 2005

And this isn't even the first time there's been a backlash against a campaign like this. linky

nitzmoff · Dec 2005

Saw these in the city on my way to lunch today.... very lame indeed. they look manufactured, like a robot with a street culture AI chip whipped em up.

Illusions · Dec 2005

First time I saw them in NYC, one of the things that just struck me was who in their right mind would want to lick their PSP after having ridden around the city all day?

Mark Dygert · Dec 2005

Ill, the little kids in the ads say the same thing to me. "We don't know what this is, but we sure do like it! BUY ONE NOW SONY COMMANDS YOU!"

PSP Graffiti

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