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Browser Based 3D Renderer

I am developing a game WorldAlpha.com, that is primarily icon-based. I have over 500 products. I was thinking for the highest end of each product (approx 50 products) I would love it if I could develop 3D versions, and have them either rotating, or the user be able to rotate them around. It is a non-Flash browser based game. Is there anything I could use to achieve this, that doesn't require a huge download by the user? Anything in HTML 5? WebGL? Any suggestions? You can check out what I have done thus far at http://www.worldalpha.com

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