I think you should connect it to some material effect where you have all the roots with UVs laid out from top to bottom and have a scrolling texture or alpha to make it visible over time. Couple that with the scaling and it should look a lot better I think.
I love how she is disregarding all the crits ppl are making here I'm sure she is just trying to mess up our minds (subliminally) with these videos. Creepy.
I watching all good crits and working on that. Within a few days the modified version will be posted here. I am working on the video you showin in Post #18
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Man look at that avatar o_o
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Seriously.
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Try to grow the grow along a spline and let them get get thicker-individually over time, not as a clump as you are doing now.
Extrude along spline...
Path Deform + Scale...
Vertex animation...
World space modifiers...
Ivy Generator...
RayFire...
Thinking Particles...
Grow1...
Grow2...
This is what you need to do, NOT scale. But I can see this might be a worthless post...