Fuzzy texture for reference pic

Blender

Hey I apologize if this is asked a lot, I tried searching around for a fix for this but couldn't find one. Anyways my reference pic in 3ds max is really fuzzy and I'm looking for a way to make it more detailed.

This is what it looks like now on my plane:
http://i42.tinypic.com/v783lv.jpg

I want it to look more like this:
http://i39.tinypic.com/29bc5g0.jpg

MoP

You probably want to change the Download Texture Size and Background Texture Size options to their maximums, it's in the Customize -> Preferences -> Viewport tab, then "Configure Driver" button in that window (or something similar anyway, off the top of my head, haven't got Max open).

Piflik

Yeah...also there is an option in that same window to 'Match Bitmap size as closely as possible' . With that enabled the only limiting factor is you Video Memory.