its not that creepy, i think when it will start to get creepy is when people get SERIOUS about this, when there are MILLIONS being funneled into actual scientific research so that you CAN make a game more addicting. I know there is behavioral science research being done now, but once its directly correlating to games and they start to actually implement scientific theories directly into gamedesign its going to be all over for regular human beings, it'll be like that achievements for brushing your teeth speach from dice, the world will be one big MMO. and its coming....
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