Saw this on gamesindustry.biz, thought it was quite interesting
http://www.gamesindustry.biz/articles/framestore-looks-to-games-following-dj-hero-success
I think a company like Framestore could bring a lot to the games industry. As they said, they already work on technical/difficult things like fur and water. From the interview it sounds like they want studios to work in tandem with them to produce solutions to technical and outsource art to begin with.