graffiti ad campaign done right

Justin Meisse

Check out the adicolor site
The idea is, Adidas put up some blank posters with a quote from Leonardo on it: "For those colours which you wish to be beautiful, always first prepare a pure white ground". They also seeded them with some fake graffiti (overkill.com) to encourage other people to tag the signs.
The last step the paste a drawing of the new shoe over the top with strategic areas cut out to show that you can draw on them.

Basically this is the opposite of the PSP campaign, it's been pretty well recieved by it's target audience.

rooster

that is a pretty clever campeign.. not only does each ad look unique but theyre all partially designed by the target audience. like it

hawken

addidas' home country germany.
Paid for spots, not flyposting.

couldn't get further away from sony's failed SF blunder

Justin Meisse

I had a dream last night that I attached the nozzle from an airhorn to a can of spray paint and it enabled me to shoot a precise spray about 100 or so feet.

Actually the PSP campaign paid for the spots as well

ebagg

Great idea, but the local graffiti artists are just a guy doing those squiggly blob characters and repeatedly putting the phrase overkill or overkill.com? Cmooonnn there's gotta be some more creative graffiti artists in Berlin like here in the states

Rhinokey

yeah thats some horrible grafitti, also, in 2 days their clever shoe pics will be recovered with the same horrible graffiti, so you can't tell what it is

Justin Meisse

Oh Rhinokey, you're such a negative nancy!

Sett

In Toronto the city set aside areas for graffiti 'artists'

http://www.lensbender.com/gallery/grafitti2004/index.html