Home General Discussion

Electronic Arts to buy 20% stake in Ubisoft

lkraan
polycounter lvl 18
Offline / Send Message
lkraan polycounter lvl 18
Interesting...

NEW YORK -- Electronic Arts Inc. (ERTS) plans to buy almost 20% of the shares of French videogame publisher Ubisoft Entertainment SA from a Dutch investment firm, in a sign of growing consolidation in the games business, Monday's Wall Street Journal reported.

Electronic Arts, the world's biggest games publisher, said it agreed to acquire the minority stake from Talpa Beheer BV after the firm approached it about a deal. People familiar with the matter said the Redwood City, Calif., company agreed to pay between $85 million and $100 million in the transaction, which needs the approval of U.S. regulators.

Warren Jenson, Electronic Arts' chief financial officer, wouldn't say whether the company wants to eventually acquire all of Ubisoft, though he said having a stake in the company could play a role in future transactions.

A spokesman at Talpa Beheer confirmed the agreement to sell its shares. Talpa, the Dutch holding company of billionaire television producer Jon De Mol, has been expanding its investments in television and telecommunications companies and sees the deal as a step toward future collaboration in television programming, the spokesman said, declining to elaborate. "We would like to do more business with Electronic Arts," the spokesman said.

Ubisoft officials couldn't be reached for comment.

The deal comes as Electronic Arts is seeking to enlarge its global presence with a string of deals. This year, the company dispatched one of its top game-development managers to build a local game studio in China, where the company has said it is looking for acquisition candidates. Electronic Arts Chief Executive Officer Larry Probst has said that the company intends to be a consolidator as smaller game publishers come under pressure from rising game-development costs.

Ubisoft is one of Europe's top publishers of videogames, with hit titles such as "Tom Clancy's Splinter Cell" and "Prince of Persia."

Wall Street Journal Staff Reporters Nick Wingfield and Robert A. Guth contributed to this report.

(END) Dow Jones Newswires

Replies

Sign In or Register to comment.