Maya: when moving/rotating mesh,texture is not following

focus_method

Hi,
im working on haircards grooming and im facing with something unexpected . 
I thought when i rotate haircard mesh the Texture will automatically follow its path but instead od that i get this result:

focus_method

Joopson

In the move/translate tool, make sure "preserve UVs" is unchecked

focus_method

thanks, it works