So i sell assets in webs like turbosquid and so. Hard surface stuff around 5 to 10$ each. I got contacted by a new game engine makers and the want to buy some of my assets for the game engine, no exclusivity, game engine will have own format files (like unreal have .uasset) and users cannot import them into other game engines and will only have the rights to use them in the engine.
The question is, i know how to price the assets for sell in web stores, but this is completely new for me, so which price i should ask for the assets?
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You can also sweeten the deal a bit to entice the first time buyer, if you can anticipate the possibility of future purchases.
Make sure you put everything in writing, transfer of specific rights, etc. A contract is your best friend, see that wiki page for details.