The 30% cut is a relic from the days of physical sales. A 5-7% cut is enough to break even according to Tim Sweeny and Epic seems to do a lot more for consumers and developers with 12%.This obviously has been a long time coming and an intentionally rebellious and theatric act and I'm here for it.
Epic has done some partnerships and deals with Samsung and other phone brands. Google also stopped Epic from paying OnePlus to have Fortnite preinstalled on their phones by threatening to remove Fortnite from the Play Store.Makes sense to stick with Apple and Google for now, but if Epic wins, it'll be really interesting to see if anyone tries to go after consoles next.
Epic Games has gone up against large tech companies in
the past, but its antitrust litigation will be different. It’s looking
to change the policies of companies that solidified themselves as market
leaders in the industry, and neither Apple nor Google will want to let
go of that. This litigation has a much larger scope than any of the
other challenges that Epic Games has faced, like the Sony faceoff.
Likewise, Epic Games is the “underdog,” if you can call it that. Although it’s valued at more than $17 billion,
that’s significantly overshadowed by the trillion-dollar market
capitalization of Alphabet (Google’s parent company) and Apple.
“Epic is going at the heart of the App Store monopoly, as well as Google’s comparable monopoly over the sale of Android apps,” Sandeep Vaheesan,
legal director at anti-monopoly research and advocacy group Open
Markets Institute, told Polygon. “It’s challenging the practices by
which [Apple and Google] acquired this dominant position and tried to
leverage this dominant position into new markets. This is a major
Vaheesan said Epic Games’ lawyers presented “detailed
factual allegations” that rely on “strong legal theories,” which bodes
well for the company. Epic isn’t asking the court to rewrite antitrust
law as it stands — instead, it’s asking a judge to just enforce the law
as it exists. It’s different, in that way, from the antitrust hearing in Congress last month,
where government officials discussed potential changes to market power
rules. (Epic’s lawsuit, however, is still important in that if Epic
wins, it’ll make it clear that Apple’s and Google’s practices are
illegal, and then those companies will be forced to change their
Apple removed Fortnite from the App Store and has informed Epic that on Friday, August 28 Apple will terminate all our developer accounts and cut Epic off from iOS and Mac development tools. We are asking the court to stop this retaliation. Details here: https://cdn2.unrealengine.com/epic-v-apple-8-17-20-768927327.pdf
In the letter, Google Australia and New Zealand
managing director Mel Silva said the code would severely impact Google
and its subsidiary YouTube.
"A proposed law, the
News Media Bargaining Code, would force us to provide you with a
dramatically worse Google Search and YouTube, could lead to your data
being handed over to big news businesses, and would put the free
services you use at risk in Australia," the letter said.
law would force us to give an unfair advantage to one group of
businesses — news media businesses — over everyone else who has a
website, YouTube channel or small business.
Judge in Apple v. Epic Case Sides With Apple on Fortnite and Unreal Engine(snip)
During a terse exchange with Apple counsel Richard Doren at a hearing on Monday, the judge said she saw “no competition” to Apple’s App Store on the iPhone.
“The question is, without competition, where does the 30% (App Store commission) come from? Why isn’t it 10? 20? How is the consumer benefiting?” she asked.
Doren replied that consumers had choices when deciding to buy an Android device or an iPhone.
“The competition is in the foremarket,” he said, reiterating an argument that has been central to Apple Chief Executive Tim Cook’s defense during Congressional antitrust hearings.
Gonzalez Rogers replied that there was “plenty of economic theory” to show that switching brands imposed costs on consumers.
Microsoft has joined the court battle between Apple and Epic Games, filing a legal brief supporting the Fortnite developer’s right to carry on developing software for Mac and iOS while the case continues.
Shortly before midnight on the Friday before Labor Day
weekend, Epic Games pushed the button on its next legal action against
Apple’s ban on the immensely popular Fortnite.
There was no question that Epic would file for a
preliminary injunction against Apple in an attempt to force the iPhone
maker to bring Fortnite back to the App Store — hearings were already scheduled for September 28th. But now, you can read the company’s full argument (here’s a PDF; it’s also embedded below) and decide whether you think Judge Yvonne Gonzalez Rogers is likely to be swayed.
You may remember that Judge Rogers was already unwilling to issue a temporary restraining order against Apple
to protect Epic’s games, partly because Epic hadn’t proven it had
actually been harmed, and partly because the judge felt that Epic
“strategically chose to breach its agreements with Apple” and so was at
least partially to blame.
But in the new filing, Epic argues that more than its reputation has
been harmed: “Daily active users on iOS have declined by over 60% since
Fortnite’s removal from the App Store,” Epic claims. (It measured
through September 2nd, in case you’re curious; by that point Fortnite had effectively split into two different games.)
Epic says iOS is the biggest platform for Fortnite, too: 116 million registered users, or nearly a third of the 350 million registered users Epic says Fortnite
has attracted in total. It also claims 63 percent of Fortnite users on
iOS access Fortnite only on iOS, and that it’s the only way for many
people to play the game.
Epic says it’s worried it “may never see these users again” (referring to the 60 percent decline); that its Fortnite community of players has been torn apart; and that some of its non-Fortnite customers have also been collateral damage. As we reported last week, some of Epic’s other games are no longer available to re-download, and Epic says that its Shadow Complex Remastered has been removed from the Mac App Store, too, after Apple terminated Epic’s developer account.