I think this guy's recent posts about his Mother, who I'm assuming hasn't played Overwatch, describing the Overwatch heroes as she sees them is an awesome look at how much good gesture, silhouette, element decisions, and a variety of really macro things can impress upon people who a particular character is.
A good reminder to me that our head lore may sometimes mean nothing if we're not visually communicating that story on the character (or environment for that matter).
http://karhall-the-karhall.tumblr.com/post/149342371578/my-mother-looks-at-overwatch-pt1?is_related_post=1
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That last quote is too true. She does not have the highest win-rate for nothing.