the target would be those interior design company, constructor, real estate agency or such, utilizing some realtime engine like Unreal or Unity so you can walk in it realtime, it's a niche market and new I have no idea how much to charge if such project comes up, any ideas or suggestions (let's assume its in US), cheers.
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I've done a bit of this kind of work, as a US artist for a UK client. The rates are lower in the UK, but it depends a lot on which client you get.
Architects and interior designers are notoriously cheap. The construction companies have more money. They build full-scale real-world mockups in a warehouse, just to test everything out, adjust proportions, figure out where electrical goes, etc.
As for prices, we have some rates here for game work:
http://wiki.polycount.com/wiki/Freelance#Freelance_Rates
That being said, I have seen rates go from US $20/hr all the way up to $45/hr for standard level modeling jobs for construction and construction training pre-viz. They only pay for hours worked and final product, assume you are supplying software 99% time. They will assist with engine and other types of supporting software licensing that they will technically own though, so for example the engine or web publishing software you use.
I think you will be surprise at how expensive it is to produce something like this, although I reckon it is a great idea. Determining a price will be dependant on the quality of the demo and your ability to sell the service plus the price the competition is charging globally not regionally. Google shows people are busy with this but there doesnt seem to be a slick bizz with a site that offers the service yet, at least not one I could find. I think it is only really interesting if the work is browser compatible (all of them), and only if customers dont have to download software to view it. Realize also that any game based product you put on the web will be ripable I guess.
Good luck!
You can try to look at developers who need tours for their properties, they would be the ones who would more than likely use this technology. Plus at that stage of the project, the design is pretty well signed off on as 100% construction plans have been submitted.
The one big hindrance to this is that the developer is going to build a physical model home or unit. They can re-sell that unit after they have sold most of their other properties. They can't re-sell your tour. Your tour is an upfront cash investment that has no resale value. You need to be able to convince them that even though it is an upfront investment for them, it is a very wise investment. So you'll want to show interactivity and things that model units can't do, like swapping paint and cabinet colors on the fly. Swapping furniture styles and showing room configuration options.