A new Lifetime series Witches of East End branded the entire Columbus Circle station in New York City equipped with a 3x3 array of flatscreen's showcasing a giant motion driven eyeball to promote the new series.
Once you stopped, the eyeball gazes on you and the pupil explodes into an epic fly-through "dream sequence", landing you in an interactive forest scene!
Live until October 6th,
Cheers!
[ame="
http://www.youtube.com/watch?v=Kb4aWHsYrcs"]Witches of East End - 3D Eyeball New York City - YouTube[/ame]