you lerp between a solid color and your "regular" diffuse texture with the mask as... the mask the better your mask is the nicer the solid color blends into your texture. it's pretty much just 4 nodes connected together. 2 texture samples, a constant3 vector and the lerp node.
Thanks guys, that wasn't bad at all. It looks like the mask can't be the alpha of the diffuse but its own texture file; that's what was tripping me up. Thanks
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What software are you using?