Interesting... Definintely hasnt been done before. It's probably not a whole lot. But still. Pretty nice to see the direction it's going.
Justin Bailey has launched Fig, a new crowdfunding site built specifically for games. The former chief operating officer of developer Double Fine partnered with some big names and studios who previously had success on Kickstarter, specifically his old colleague, Tim Schafer (The Broken Age), Brian Fargo of InXile (Wasteland 2), and Feargus Urquhart of Obsidian (Pillars of Eternity). Each has pledged to launch campaigns for new games on Fig.
Fig also stands out from other crowdfunding sites in that you buy equity in a game or developer, meaning you can actually make money from a successful project.