http://ps3.ign.com/articles/117/1178844p2.html I think this part from the second page sums it up... and definitely applies to the gaming industry in general. It's probably the main thing that needs addressed.
Sounds really awful. The part that always gets me with crunch is starts off only being for a couple of weeks then it gets pushed to a month, then a couple of months then in this case 7 years!! This one sounds so bad it was like double crunch. Not sure how it's acceptable in any way....