This is mostly about lighting. Materials need to be tweaked to support the lighting and rendering, but mostly you need to learn how to light a scene. We have some good resources here about lighting http://wiki.polycount.net/CategoryLighting The help file in Max is a good place to start, for scenes like your examples above.…
Thanks for the replies, much appreciated! Think I just needed a point in the right direction. Cinema 4D seems to have really simple rendering,materials and emphasis on using 3D for graphic design purposes (which is what I need) I just don't want to come out of my comfort zone of Max Any more tips/tuts would be gladly…