i think the point is to simply get people talking about it (just like we do now) and spread the word further. It's surely much harder to have it slip under the radar this way. It's definitely not the first time movie makers do such thing, even if it's a pretty lame method of gaining publicity. I guess i might watch it…
Very interesting - been watching the previous trailer over the last few days and there was something I couldn't quite put my finger on. Now with this one it's a bit more clear : I think it's a bit early to say that this one will be more serious or less cheesy than the Arnie one (not talking about the original short story…