ALL post-secondary education entities (public and private colleges) have been doing this. It's a pretty cut-and-dried law of economics that prices for x will increase to the maximum level customers will pay for it. If customers have the ability and the willingness to pay $10 for a banana, nobody is going to be selling…
Crazy fingers pretty summed it up. We live in a society that has had a lot of good experiences with higher education (who went to college in the 60s, 70s, and 80s). All through life we were told "go to college, be more educated, and succeed in life!" Today the tables have turned a 180 degrees. If I had an 18 year old son…