That's another question though, why target it only at men? It's a self-perpetuating problem. We target at men, so only men play it, since only men play it we might as well target at men. But if we want to open it up to a larger audience, we would be wise to target it at everyone.
I'll keep this brief. I work on a project that is for the Chinese market, and I'll just say that what the US thinks is feminine is much different from what the Chinese think is feminine. The same could be said for what is masculine. From an MMO stand point I'm all about reuse, whenever possible. In the case of armor, I've…