If Blizzard wanted to launch a mobile version of WoW they would blow Gameloft away. But they don't (for whatever reason) so there is an untapped market that Gameloft is capitalizing on by making a fantasy MMO with orcs and elves. Not exactly a blatant rip off, but certainly heavily influenced by WoW's art direction.
Wow, that explains the poor quality of the games they make. Who would be able to make quality when they're only getting 4 hours of sleep at the most and trying to pump out games? If I were them, I'd get together and stage a walkout. There's no job that's worth that much misery.