The only example I can think of that applies here is Warhammer online. Not only did they flaunt the Warhammer IP as a way to attract players, but there was also lots of talk of "brought to you by the guys who made DAOC" kind of thing. Which as the numbers show worked quite well, they sold lots of boxes at release. What…
http://video.google.com/videoplay?docid=-1876636950994293221# Some of you might not have seen that back then and since it was quite a controversial speech, I thought it'd be neat to re-post it. I think there's still some value to it - it's been 6 years since then. Have things really changed? I like Rubin, Jaffe and all…
Changes happened. Not so much due to industry reforms but progress in tech and media. There's more visibility of devs in the mass media thanks to sites like youtube, gametrailers, kotaku, twitter, etc. where it's effective from a marketing standpoint to have dev team members talk about their product themselves. You don't…
I see where he is going with this, but I gotta agree with Vig. It's the publishers money, they can do with it what they think is best. It's the same way in Hollywood. Not a lot of directors have complete control. It's common to hear about studios changing something in the theatrical release, then the director's cut comes…
sorry for the wall of text :P and from this article: http://www.gamespot.com/news/2004/03/09/news_6091064.html The guy took a major risk and put his neck on the line to make some bold statements and accurate perceptions publicly known. I think there is a lot of fear involved in this industry because there is so much…