In 3DSMax, the way you apply diffuse textures is you click a material, then you click the box right next to where it says "diffuse". A window should come up with a list of different materials to choose from. If you're applying diffuse, you click "bitmap" then select the Targa file you want to apply to your model. Once your…
What are you trying to achieve? We can't figure out what's wrong if we don't know what you're trying to do. From what I can see right now the diffuse map is tiled on his face and glasses. How did you go about applying this texture?