What a great question. I'm sure there's a bunch of boring statistical analysis out there done by marketing depts, but it's nice to see the perspectives of people that enjoy the creative end of the process. In a word, distraction. Whatever medium, people look to entertainment to 'get away' from their daily routine. I think…
Great post KP, it's an interesting moment in game development, the causual audience growing so fast, we have to ask ourselves this in order to please the most customers. We don't make games for ourselves, we make them to make the most number of people happy. But i don't think it has to be mutually exclusive. If i were…