exactly, those games were good because of infinity ward, not because of the brand. brandmentality is going too far now. I can even imagine right now how activision is trying to figure out how to get warcraft and starcraft out of the hands of blizzard, imagine what they could do if this "polish" and "quality" thing didn't…
as i said, talent will be recognized, so what... IW got talent so they sell shitloads even without shouting out everywhere that they are the gods, same for blizzard... they let the games do the talking.. i dont se any problem in creating a brand out of a recognized franchise and take it further... i mean blizzard took…