Hype + easy to get into + solid game play + compelling visuals + Cool universe + replay ability = LOTS OF $$$$$ another way of looking at it is, Great PR people + great designers + great designers + great artists + great designers + great designers = LOTS OF $$$$$
I've never really understood the hype around teh Haloz. Cool universe sure, solid game play, you bet. But it just didn't dig itself a magical little happy spot in my pants. I enjoyed them all and this looks fun but its not going to keep me up at night or get me out to a midnight release. Bungie is a great studio. I'm glad…