You don't see Borders selling second hand books. You don't see DVD shops selling second hand DVDs next to new ones. You shouldn't see game stores selling second hand games next to new ones. Especially when they run ads that promote buying second hand games over new ones. It's not about second hand. It's about where the…
I haven't read all the posts, so maybe this was mentioned beforehand. The only reason that this is a problem with video games is that the 2nd-hand market is so readily available to the consumer. It is the only form of entertainment that I can think of that has the retail stores (Gamestop) actively trying to sell you used…