While the ball does look retouched to clear out some shadows and make it more legible, it wouldn't be hard to imagine a few lines of code telling the ball to always face the Spalding logo toward the camera, like with sprites and certain types of planar plant life. That is, if the logo was always facing the camera, which it…
What do you mean "that just don't happen"? It's a rendered scene... it's not like a photograph. The position and orientation of every asset on the screen is controlled by code, so it wouldn't be that difficult to set that up.