here's a little tutorial I put together for setting up materials in Max (normal, spec, color and glow) http://chrisholden.net/tutor/maxnm_material.jpg not specific to glow, but quickly covers applying on to a material in Max.
i found a good tutorial here about glow maps. http://korana.elricm.com/Tutorials_Glow_Mapping.htm my only question...is where do you place this texture once you have created it? anybody know? thakns
oXYnary: Yes, in that tutorial, I don't know why he used the glow map for those things. As Xenobond said, faces don't emit light. That stuff is better suited to spec. You're right though, glow maps can be of smaller texture resolution, if they don't need any small details or sharp definition. I think the Art Reference…