I do love this kind of model work, the production value on these kids of figures is amazing, but I have a real hard time calling them "toys." Ya can't move 'em, that's not a toy!
Comic-Con has new info on the figures: http://www.spawn.com/news/news2.aspx?id=12901 Click on SDCC '06: LOST SERIES 1 link. I'll be getting the entire set when it's released - along with McFarlane's military Series 4.
All the promo stuff from McFarlane Toys always looks great, but it ALWAYS losses something once they go into production. I'd hold off judgement until you have the final thing in your hands. I guess preschoolers in 3rd world contries can't paint molded plastic like the pros can? Oh well, they still look good, just not as…