Turn it into? How about 'make it better than'? We're talking about EA here. They see WoW sells therefore the game should be as much like WoW as possible.
KDR_11k , I think thats the whole point of this anyway... Wow makes lots of cash - EA goes oH! - buys mmorpg developer currently working on a rival title to Wow! sledgy - look no hands! :P
They are trying to rival WoW, of course, but we and EA don't want a clone any more than any consumer does. We are still the developers. I wish I could get more into it but I don't know what I'm allowed to say.