Not to resurrect but i wanted to add to the thread. We probably hit the limit, any increase at this point is negligible, VR would be next gen i think, taking that into the realms of realism is what i'd think would fall under next-gen for me. I mean f- realism i really want to see a well stylized game using the world of…
I would say this^ It's as if to say 'this work is future-proof for years to come because it goes above and beyond the current gen quality.....' Gimmicky really, considering apart from a switch to 'PBR' and some new engine hacks and workflow boosting tools, fundamentally the pipeline/process is still the same.
I also feel its more to do with realistic style, open world games since its adverts from those companies that tend to use this term a lot more than others. I don't know why they use them and it still makes no sense since all you're really just doing is what it takes to get the job done. You probably don't even get to work…