Yes, it's totally industry experience. The business model might be different, but development is largely the same - still artists, coders and designers plugging away at their tools to make a game. It's just that there'll be a lot more resource devoted to analytics, and the focus of many of the designers and management will…
Most of the story in games in my experience has come from game designers. Not dedicated writers. The primary job of a designer is to craft the gameplay experience itself; the writing is secondary. if you want to write for games, show you know the craft of designing games.