Totally agree with that, people will not randomly get to your Gumroad profile and buy stuff, it's not like let's say the UE4 marketplace where people have a chance of browsing and find your work. In the end, it's as good as you can promote it. That seems like an over-simplification to me. Maybe you are selling the best…
I would build some lead generating content and use that to capture emails and facebook fan page audience. depending on the price of what you are selling, you could experiment with facebook ads highly targeted to the right audience. Pretty much the same process as selling anything online. Or do artstation ads, if the price…
Couldn't agree more, exposure is key, and it is, for us artists, much harder to build than good content unfortunately! Free stuff usually really helps building an audience from scratch, and do not underestimate donations. For a long long time I have been making more money from free stuff than from paid one.
Yeah you can never really win with just quality, sure if it's a ground breaking new thing then sure the word would be spread without you doing anything, but other then that it's all about being visible, lower quality stuff sells more and for higher prices everyday, I try to promote my stuff as high quality content, but at…
yea totally, that's a prime example of content marketing, give a ton of value and have something people can sign up for your list to get, and then occasionally deliver a paid product to your fanbase. organic traffic is great and converts well. with the paid ads stuff you need to be able to track conversions so you can…