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Using adverts as way to fund your game
Hey, seeing a lot of indie devs going for kickstarters to developp their game, I'm wondering if it woudn't simply be easier for them to fund their game via advertisement inside the game. I mean they do it in alot fo movies and shows ; plus seeing how that asian guy who made flappy bird could get up to 50 000$ by day just… -
Re: Using adverts as way to fund your game
Well, the first reply nailed the big thing...kickstarter is a great way to get funded before or during development. Can't make advertising money on something that can't yet advertise. If you had your choice between taking out a loan and hoping to pay it back with advertisement money (which is based specifically on the… -
Re: Using adverts as way to fund your game
point one: one of the reasons kickstarter gets leveraged so often is because it offers potential STARTUP moneys. you won't see any money from adverts until your game is finished and circulated. point two: with the exception of the VERY FEW games that are as extraordinarily popular as flappy bird or its ilk - most games… -
Re: Using adverts as way to fund your game
I think that sort of thing really only works for web-browser based, mobile, or "free" games. I'd know I'd be pissed if I paid $15-60 (general higher-level indie-AAA price) for say, a full-screen singleplayer or multiplayer game and have in-game advertisements for wal-mart or Redbull. That said, there are more tasteful ways… -
Re: Using adverts as way to fund your game
There are plenty of studios that only do 'adver-gaming'. Which is pretty much what you described. I used to work at a company that did mainly that. -
Re: Using adverts as way to fund your game
Oh, and vice-versa: There is potential money to be made in developing games specifically for companies looking for advertising, but it would probably be less of what you are thinking. IE the game would revolve around say, everything Coke-a-Cola, like controlling one of the coke-a-cola polar bears and running through the… -
Re: Using adverts as way to fund your game
Flash game market worked like that. A sponsorship (banner + time exclusivity to put the game on sponsor's portal) could get you anywhere from $300 to $20,000. It depended on the expected profit - which involved the quality of the game, the genre and how successful author's former games were. What's important, almost no one…
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