Well, I think they're missing out on an opportunity. They should create other goods/services beyond what already exists to create new revenue streams. As for EA's project $10. That was evil because it didn't make new copies more appealing, it tried to make used copies less valuable to the consumer. To beat the car analogy…
Really? I'm neither for nor against used games. What I'm against is publisher/dev behavior in response to it. I keep hearing that buying used takes away money from the developers, it's no more than a used car takes away money from Ford/GM/Chrysler, no more than buying used furniture takes away money from Lazyboy, and no…