Service in stores and lesser restaurants tend to be passive in Sweden, most people I know doesn't like an attendant coming straight at them as soon as they have entered a store. It's usually a ask-for-service thing. Regarding restaurants, unless you're going to eat at a nicer place don't expect anything else than…
I spent a week in Malmo for No More Sweden. People were great mostly, although you may get iffy customer service if you are not white. The city was clean. Culturally homogenous compared to here. Service at restaurants seemed systematically poor/slow and the food was mostly bad, except kebab/falafel (edit: and baked goods).…